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淘宝天天特价升级,打造阿里版拼多多_大朗附近哪有电脑文员培训_大朗电子商美工培训

发布日期:2018,11,30 作者:小都 来源:原创 已浏览:4695
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淘宝天天特价升级,打造阿里版拼多多_大朗附近哪有电脑文员培训_大朗电子商美工培训  
今年3月,淘宝推出特价版手淘发起了对拼多多的正式阻击,时隔半年,淘宝再度出招。  
今天下午(11月29日),淘宝旗下的天天特价宣布升级为天天特卖。在低价噱头之外,天天特卖还甩出一个杀手锏——对中小工厂进行数字化改造——这是拼多多当前的核心业务,被CEO黄峥寄予厚望。  
天天特价原本是淘宝网在2010年推出的一款特卖产品,主打9.9等低价包邮,从媒体沟通会披露的消息来看,升级后的天天特卖要打造一个C2M智能中台,一方面,根据阿里巴巴所积累出的数据,对产品销量进行预测,从而对工厂产能做出判断,减少产能过剩。另一方面结合菜鸟、阿里云、1688、蚂蚁金服等阿里系业务,为中小工厂提供仓储配送、云计算、小微贷款等服务。依据规划,未来3年,天天特卖将改造1万个中小型工厂。  
对于这次升级的原因,天天特卖总经理唐宋给出的理由是:“外部国际经济形势不确定性增大,给制造业带来冲击。内部,2018年双十一成交2135亿,解释了旺盛的消费内需。在这种情况下蕴含着大量机会。”  
但阻击拼多多的意图也非常明显。  
拼多多起家靠低价,利用“价廉”拼多多打开了四五线市场,并通过微信的社交玩法拿下电商的半壁江山。上市之后,拼多多要想取得新的增长点,必须要采取包围城市的策略,农村只是拼多多的起点,它的最终目的,还是把城市拿下。  
10年前,淘宝通过孵化天猫实现品牌升级,黄峥清楚知道再造一个天猫不可能,所以他说:“我得想一个其它的办法来做所谓的品牌升级这件事情,应该是不一样的。”这个不一样的玩法就是供应链改造,拼多多联合创始人达达曾说,2018年拼多多要扶持多个“拼品牌”,2017年可以做到上亿,2018年希望做到3亿~5亿。  
黄峥知道无法再造一个天猫,但显然阿里想造一个属于自己的拼多多。  
“淘宝天天特卖的品牌升级,就是不希望大家再把焦点关注在价格上,价格战已经过时,价值战才是未来。”唐宋说,“传统的选品模式并不能解决商品本身的价值问题,只有深入制造端,用数字化改造的方式提高工厂规模化生产效能,才能可持续发展。”  
有媒体问及天天特卖和拼多多的差异,唐宋说不评价其他平台。但他还是说了几点,其一,阿里有着近20年的数据积累和对用户的洞察;其二,天天特卖有着阿里生态的支持,比如蚂蚁金服、菜鸟网络等。  
淘宝和拼多多已经置身同一个战场,接下来看拼多多如何接招。  

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